![]() Knowing a city allows the public to form positive perceptions about it – to recognise its reputation and to consider it as the preferred place to live, work, study, retire, visit, or invest. Coming first on this particular measure, London has a huge advantage over its peers, leading to its success in the ranking overall as the world’s best city. “London’s exceptional performance in the Index can be attributed to its global familiarity. Familiarity is understood as knowledge about the city gained through repeated exposure or direct experience, and it allows to form a deeper affinity for its brand.ĭavid Haigh, Chairman & CEO of Brand Finance, commented: With a score of 84.6 out of 100, driven by its high familiarity among respondents worldwide, London has recorded stronger brand perceptions than any other city in the study. As it continues to develop and address its challenges, Bucharest has the potential to establish itself as a prominent European capital and attract even more attention from visitors, investors, and creatives around the world.” London crowned as the world’s best city brand “Bucharest's perception on the global stage is evolving positively, with the city gaining recognition for its historical heritage, cultural vibrancy, and growing business environment. Mihai Bogdan, Managing Director of Brand Finance Romania, commented: This fusion of architectural influences and cultural heritage creates a distinct character and serves as a reminder of the city's rich history. This was recognised through attributes such as beautiful architecture (46 th),a Rich history and heritage (51 st),and Great museums and art galleries (50 th). Having undergone a significant cultural transformation in recent years, the city is known for its eclectic blend of architectural styles, ranging from the grandeur of the Belle Époque buildings to the imposing Soviet-era structures. The evaluation of preferences across these seven dimensions was complemented by perceptions of 45 underlying city brand attributes, grouped under seven pillars, such as Business & Investment or Sustainability & Transport. To arrive at a comprehensive assessment of the city brands in the ranking, alongside measuring familiarity, the survey asked the respondents about the general reputation and their personal consideration of each city as a place to live, work locally, work remotely, study, retire, visit, or invest in. This suggests that as familiarity increases, and Bucharest’s positive attributes become clearer to a broader range of global respondents, the city may be able to further boost its global perception and perhaps compete with other world-renowned European capital cities. Despite this however, it received higher scores in key metrics such as consideration (55 th), liveability (55 th), and governance (47 th). Across some of the markets included in the research, Bucharest receives weaker familiarity scores in comparison to fellow European capital cities, undermining its overall rank in the Brand Finance City Index. ![]() With a Brand Finance City Index score of 60.5/100, Bucharest, Romania’s capital, and commercial centre, is gradually gaining recognition on the global stage. The Index has named London as the best city brand in the world, followed by New York and Paris. Presented by brand evaluation consultancy Brand Finance, the ranking is based on a global survey of close to 15,000 members of the public conducted in April 2023 in 20 countries on all continents to measure perceptions of the world’s top 100 cities. London/Bucharest, 18 th of May 2023 – Bucharest ranks 68 th globally in a new ranking of the world's best 100 city brands, according to the inaugural Brand Finance City Index released today. ![]() View the full Brand Finance City Index 2023 here Bucharest’s poor familiarity score undermines its overall ranking on the global stage.Bucharest is the only Romanian city contained in the ranking, performing well for culture and heritage attributes.New York and Paris are close behind in 2nd and 3rd among 100 cities in the ranking.With a score of 84.6/100, London tops the inaugural Brand Finance City Index, based on a global survey of 15,000.
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